Pharrell launched his Qream liqueur last night in California. Tons of celebs, including Serena and Venus Williams, Lauren London, Eva Marcille and Sanaa Lathan, came out to the private residence to support his new endeavor – a non-dairy, dessert-inspired vodka targeted towards women. Available in two flavors, strawberry creme and peach creme, a bottle costs $30.
Though Pharrell isn’t a drinker himself, he explained his inspiration.
“I think there’s such a stigma in the world about indulgence, making people feel guilty. Those things release endorphins. That means it brings joy to people.”