Pepsi has revived its sponsorship deal with Michael Jackson, partnering with the late singer’s estate to roll out a billion Pepsi cans with a silhouette of Jackson as part of its newly launched “Live For Now” global marketing campaign.The beverage company and Jackson’s estate declined to disclose the financial terms of the latest deal. Jackson signed onto a Pepsi sponsorship deal in 1984 for a then-record $5 million. The new campaign is part of PepsiCo’s pledge to ramp up spending on its flagship cola, which has been losing ground behind archrival Coca-Cola Co. PepsiCo is boosting its overall marketing budget this year by as much as $600 million, or by about 20 percent, according to The Hollywood Reporter.
- Tom Joyner Morning Show Recap
- ‘I Felt Guilty About Not Feeling Guilty’, Renee Bracey Sherman Wants Women To #ShoutYourAbortion Talks Stigma Of Black Women’s Sexuality
- Angie Stone Is Back With New Music, Talks Assault Against Daughter & Bishop Jakes’ Message To Them
- Next at Club Ego Register to Win
- GET THE LOOK: Janelle Monae’s Bold Colorblock Outfit at Paris Fashion Week
- #BlackGirlMagic: Quvenzhané Wallis Lands 4-Book Deal With Publishing Giant Simon & Schuster