Durham and Raleigh have both been recognized as a 2013 Playful City USA community by KaBOOM for the fifth year in a row. The award was given to 217 cities and towns for their efforts to increase play opportunities for children.
Sponsored by the Humana Foundation, Playful City USA is a national program from KaBOOM! that celebrates and promotes local policies that increase play opportunities for children and is a key platform in combating the lack of play among children.
KaBOOM!, the national non-profit organization dedicated to saving play, created Playful City USA in 2007 to help local governments address the play deficit and it is through mayors, city council members, parks and recreation departments, school districts and community leaders that the program succeeds in benefitting children.
Today’s generation of children play less than any previous generation despite the vast benefits of play. The Journal of the American Academy of Pediatrics reports that play is essential to the social, emotional, cognitive and physical well-being of children.
“Kids need to play actively, every day, at home, in school and in their communities, yet play is disappearing,” said Darell Hammond, Founder and CEO of KaBOOM! and author of The New York Times Best Seller KaBOOM!: A Movement to Save Play. “Children spend nearly eight hours a day in front of a screen; almost half of all poor students are deprived of recess; and to make matters worse, only one in five children live within walking distance of a park. Playful City USA communities like Durham are creating innovative programs and initiatives and deserve recognition because of their efforts to give kids the childhood they deserve and best prepare them for their future.”
Each of the 2013 Playful City USA communities demonstrated creative commitments to addressing the lack of play among children. Playful City USA celebrates and highlights these unique initiatives developed by communities across the country. A primary goal of Playful City USA is to encourage cities and towns to share ideas, concepts and programs in an effort to increase play opportunities for children.
“It is our mission to provide opportunities for the Durham community to Play More,” said Rhonda Parker, director of Durham Parks and Recreation. “We recognize that outdoor recreation is essential to the social, physical and mental health of our community.”
The 217 Playful City USA communities are now eligible for $15,000, $20,000 and $30,000 grants via Let’s Play, a community partnership led by Dr Pepper Snapple Group to get kids and families active nationwide. Grant recipients will be announced in the fall.